I had to write this post because so many shop owners think they have to be on page 1 of Google to do well and gain a loyal league of customers.
It's sad to see a lot of website owners giving up or falling into a deep depression because their site isn't ranking high on Google.
The truth is that it takes more than just high ranking to do well.
You can be on page 1 and still get no customers.
Why? It all boils down to whether or not people actually like what you are selling.
If you can offer innovative, interesting unique products you will do well regardless of whether your on page 1 of Google or not.
Many businesses spend hundreds and even thousands of pounds paying a SEO or Pr company, doing Google Adwords and other pay per click advertisement, while those who prefer to go "Free" and do all their own link building invest countless amount of time trying to grab the coveted number one spot.
The simple truth is you don't have to spend hard earn cash trying to drive customers to your site or sit in front of the computer all day appeasing the big search engine giant.
There are many ways to gain customers without breaking the bank.
1. Use Social Networking sites
If your serious about capturing the potential 1 billion users of Facebook and Twitter you need to use these mediums to get your business heard.
If you don't have the time or can't be bothered to post on these sites regularly trying using automatic software which updates your Facebook and Twitter page for you.
Connect your Facebook to your Twitter account using the application installed on Facebook. This allows anything you write on Facebook to appear on your Twitter account.
2. Display Your Videos And Pictures On Video And Picture Sharing Sites
A few of your work on a variety of picture and video sharing sites is all you need for people to find you. Many people will share and like a picture or video if the like it which means their friends and families will see it, thus creating a large pool of prospective customers in the future.
3. Spread The Word With Word Of Mouth
Nothing says it like a recommendation from a loyal customer. If you can get real people to recommend your business to all their friends and family you gain credibility not only with Google, but with future clients.
4 Give Up On SEO
Yes, you heard me right. Forget about the link building, meta tags, twinkling the website, etc and take a long break. You will be surprised at how well you can do without putting the effort in. Sites have been known to jump to number 1 by not doing any SEO at all.
You don't need to send hours or even months doing SEO, just twinkling the website can be enough. If you have strong products with visual appeal the public will do all the hard work for you and boost your ranking by linking to your website or products naturally. This is what is known as natural linking.
If you continuously build links, Google sees it has unnatural and might think your doing some black hat SEO which could lead to penalties in the future.
Google uses the same Google Analytics which webmasters use to track visitors on their site to track your link building efforts.
If you want to succeed in the long term, you need to get out from behind your computer and promote your business in the "Real World
It's sad to see a lot of website owners giving up or falling into a deep depression because their site isn't ranking high on Google.
The truth is that it takes more than just high ranking to do well.
You can be on page 1 and still get no customers.
Why? It all boils down to whether or not people actually like what you are selling.
If you can offer innovative, interesting unique products you will do well regardless of whether your on page 1 of Google or not.
Many businesses spend hundreds and even thousands of pounds paying a SEO or Pr company, doing Google Adwords and other pay per click advertisement, while those who prefer to go "Free" and do all their own link building invest countless amount of time trying to grab the coveted number one spot.
The simple truth is you don't have to spend hard earn cash trying to drive customers to your site or sit in front of the computer all day appeasing the big search engine giant.
There are many ways to gain customers without breaking the bank.
1. Use Social Networking sites
If your serious about capturing the potential 1 billion users of Facebook and Twitter you need to use these mediums to get your business heard.
If you don't have the time or can't be bothered to post on these sites regularly trying using automatic software which updates your Facebook and Twitter page for you.
Connect your Facebook to your Twitter account using the application installed on Facebook. This allows anything you write on Facebook to appear on your Twitter account.
2. Display Your Videos And Pictures On Video And Picture Sharing Sites
A few of your work on a variety of picture and video sharing sites is all you need for people to find you. Many people will share and like a picture or video if the like it which means their friends and families will see it, thus creating a large pool of prospective customers in the future.
3. Spread The Word With Word Of Mouth
Nothing says it like a recommendation from a loyal customer. If you can get real people to recommend your business to all their friends and family you gain credibility not only with Google, but with future clients.
4 Give Up On SEO
Yes, you heard me right. Forget about the link building, meta tags, twinkling the website, etc and take a long break. You will be surprised at how well you can do without putting the effort in. Sites have been known to jump to number 1 by not doing any SEO at all.
You don't need to send hours or even months doing SEO, just twinkling the website can be enough. If you have strong products with visual appeal the public will do all the hard work for you and boost your ranking by linking to your website or products naturally. This is what is known as natural linking.
If you continuously build links, Google sees it has unnatural and might think your doing some black hat SEO which could lead to penalties in the future.
Google uses the same Google Analytics which webmasters use to track visitors on their site to track your link building efforts.
If you want to succeed in the long term, you need to get out from behind your computer and promote your business in the "Real World
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